What Is Search Engine Optimization?
Search Engine Optimization or SEO is the process of getting traffic from organic results on search engines. The way you get high organic traffic is by getting ranked higher in the search engine results. According to statistic from Google, the most clicks come from the search results of 1-3. So if you can rank your website in the top 3 of the search results you are gonna increase your traffic. Having proper SEO can put you a head of your competitors and make sure you are able to be the best your specific field.
There are many types of SEO techniques used in Sri Lanka, that are used in the real world. People using blogging and social media bookmarking as a primary way of organic or white hat SEO. There are people who use inorganic ways of getting up the ranks of search engines. This method is not recommended as it a method frowned upon by Google and if you do get caught using black hat SEO your website may get banned and never show up on the search results. It is always bests to use white hat SEO as this creates organic traffic to your website.
Using Social Media Marketing For SEO in Sri Lanka
Before getting in to marketing in social media, let us first go through what social media is. Social Media is a online community like environment in which people can communicate with each other. People use social media for various things such as putting 'status updates', posting pictures and joining events. A few popular social platforms in world at the moment are :
Facebook – It is place in which you post status update (which are paragraphs of text of what you are doing or what is on your mind) as well as photos. It is one of the largest and most used social media by many types of people varying from teens to older people in Sri Lanka.
Twitter – Also like former it allows status updates but do not allow pictures. It is also of the most popular social media sites in the world
Pintrest – This is allows people to save pictures about various things to your profile. You are able to check peoples Pintrest accounts to get idea on decorations and many other things.
LinkedIn – This is a type of online CV in which you can add your qualifications and other details. You are able to connect various businessmen from different fields. You are also able to apply for jobs and contact major companies in your preferred field. LinkedIn is a one of a kind social media account that can very much help you in your professional career.
Social Media Marketing is to market things relevant to your website of social media. There are many businesses in Sri Lanka that use Facebook and Twitter to market there products. Adding links while posting on social may also affects how a search engine sees your web page. Social media helps in the discovery of new content. It can also help in building links in SEO. Social connections to your brand is also known to impact the relevancy of some search results which means, if you have a high rating in social media then you may have a higher result in a search engine.